There are moments, they do come, when inventiveness gats its spin over our creativity and thus puts in motion some new, yet unforeseen solutions to everyday problems. At the core of it is based a simple question: Que Esti? – or – What is? – or – (even better) – Who is? What it might produce are always unexpected but unique results, pragmatic on either symbolic or everyday level. Incomprehensible value lies in those moments.